地面互动投影标案Ground Interactive Projection Tender Document

地面互动投影作为商业文旅场景的核心沉浸式交互载体，适配商圈引流、景区打卡、乐园体验等多元需求，依托动态捕捉与实时渲染技术实现人景即时交互，支持定制化内容与多模式玩法切换，既能激活闲置地面空间，打破传统静态展示的局限，构建立体趣味的交互场域，强化空间吸引力与游客记忆点，更能通过提升客流停留时长与复访率，将互动体验转化为品牌曝光与消费转化的契机，赋能商业文旅项目实现流量变现与口碑增值的双重价值。

As a core immersive interactive carrier for commercial cultural and tourism scenarios, ground interactive projection caters to diverse demands such as shopping mall traffic attraction, scenic spot check-in, and amusement park experiences. Leveraging motion capture and real-time rendering technologies, it enables instant human-scene interaction, supports customized content and multi-mode gameplay switching. It not only activates idle ground spaces, breaks the limitations of traditional static displays, constructs a three-dimensional and engaging interactive field, and strengthens spatial appeal as well as visitor memory points; but also transforms interactive experiences into opportunities for brand exposure and consumption conversion by increasing customer dwell time and revisit rates, thereby empowering commercial cultural and tourism projects to achieve the dual value of traffic monetization and reputation enhancement.

商业综合体

用于商场中庭、走廊等区域，通过互动游戏、品牌主题图案吸引顾客驻足游玩，延长停留时间，提升商铺客流量与消费转化率。

文旅景区 / 主题乐园

打造沉浸式打卡点，结合景区文化 IP 设计互动剧情或特效场景，增强游客体验感与传播性，助力景区打造差异化竞争力。

儿童乐园 / 亲子场馆

设计趣味互动地面游戏，如虚拟海洋、拼图闯关等，替代传统静态游乐设施，激发儿童参与感，同时减轻场馆设施维护成本。

展馆展厅 / 科技馆作

为科普互动载体，将科学知识融入地面互动演示，比如模拟自然现象、物理实验等，让观众在互动中直观学习，提升展览趣味性。

酒店 / 餐饮场所

布置于酒店大堂、餐厅过道，通过定制化光影互动营造高端氛围，提升顾客消费体验，强化品牌调性。

商业活动 / 发布会

用于新品发布会、品牌路演现场，设置互动签到、产品主题互动环节，吸引嘉宾参与，提升活动传播度与品牌曝光量。

Commercial Complexes

Deployed in atriums, corridors, and other areas of shopping malls, it attracts customers to stop and play through interactive games and brand-themed patterns, prolongs their stay time, and increases foot traffic and consumption conversion rates of shops.

Cultural & Tourism Scenic Spots / Theme Parks

Creates immersive check-in spots, designs interactive storylines or special-effect scenes integrated with the scenic spot’s cultural IP, enhances tourists’ experience and willingness to share, and helps scenic spots build differentiated competitiveness.

Children’s Playgrounds / Parent-Child Venues

Develops fun interactive floor games such as virtual oceans and puzzle challenges, replacing traditional static amusement facilities. This stimulates children’s sense of participation while reducing the maintenance costs of venue facilities.

Exhibition Halls / Science & Technology Museums

Serves as a carrier for science popularization and interaction. It integrates scientific knowledge into ground interactive demonstrations—such as simulating natural phenomena and physics experiments—allowing audiences to learn intuitively through interaction and boosting the fun of exhibitions.

Hotels / Catering Establishments

Installed in hotel lobbies and restaurant aisles, it creates a high-end atmosphere via customized light and shadow interaction, elevates customers’ consumption experience, and strengthens brand positioning.

Commercial Events / Product Launch Conferences

Applied to new product launches and brand roadshows, it sets up interactive check-in procedures and product-themed interactive sessions to attract guests’ participation, and improves event dissemination and brand exposure.

一、适用场景：

1、公园道路、广场、沿湖步道等；

2、路面宽度3-4米，浅色和直线为主，标案覆盖长度20米；（3500lm机器，3.5*5.6）

I. Applicable Scenarios:

Park roads, squares, lakeside footpaths, etc.

The pavement is 3-4 meters wide, mainly light-colored and straight; the proposal covers a 20-meter length (for the 3500lm device, with a projection size of 3.5×5.6).

二、设备清单：

灯的型号、数量、配套线材规格全列清，报价一目了然

2.Equipment List:

Including: Lamp models, quantities, and specifications of all required supporting cables; the quotation will be clear and itemized.

三、安装点位距离及灯杆地笼示意图：

每盏灯的点位、固定方式标注明确，施工不踩坑

3.Schematic Diagram of Installation Point Distances and Light Pole Anchor Assembly:

Clearly label the location and mounting method of each light to ensure smooth construction and avoid errors.

四、控制拓扑示意图：

灯具联动逻辑直观呈现

4.Control Topology Schematic Diagram:
The fixture linkage logic is presented intuitively in the diagram.

灵活微调不折腾

若现场环境有偏差，比如步道有障碍物、空间形状不规则，我们就在标案大框架内微调点位或灯具参数，不用推翻重来，省时又省成本。

专业团队，全程保障，后续无忧

我们有从设计到调试的专业团队全程保障：方案确定前，提供实景模拟效果让你直观预判；施工中，基于标案给出专业指导确保方向不偏；装完后，通过专业调试帮你锁定理想效果，全程为项目落地保驾护航。

Flexible Fine-Tuning Without

Flexible Fine-Tuning Without HassleIf there are discrepancies in the on-site environment (e.g., obstacles on footpaths, irregular space shapes), we will fine-tune the installation positions or lamp parameters within the overall framework of the proposal—no need to start over, saving both time and costs.

Professional Team, Full-Process Support, Worry-Free Follow-Up

We have a professional team covering design to commissioning to provide full-process support:

Before finalizing the plan: We offer realistic simulation effects for your intuitive preview.

During construction: We provide professional guidance based on the proposal to keep the project on track.

After installation: We lock in the ideal effect through professional commissioning.We escort the entire project implementation process.

想快速获取适配你场景的标案？更多细分场景的完整标案，可直接点击下方小程序查询

Want to quickly obtain a proposal tailored to your scenario? For complete proposals for more niche scenarios, you can directly click the mini-program above to check.

深圳市雷色光电科技有限公司（简称 “雷色”），2013 年扎根深圳，是国家高新技术企业，专注文旅夜游光影领域的研发、生产、销售，及设计规划、系统集成、调试等整套配套服务。

我们拥有国内顶尖研发团队，深耕激光光学、互动系统、智联控制等核心技术，手握 5 项软著及 20 余项专利，以 “719” 核心产品体系（7+1 光影科技产品 + 9 大情景模块化产品），覆盖全品类光影灯具与千余套情景解决方案，让夜游光影实现情景化、智联化、互动化。

服务上，我们坚守 “713 服务模式”——7×24 小时售后、1 小时快速响应、3 天解决问题，秉持 “客户至上、求变创新、诚实守信” 的核心价值观，与合作伙伴共创夜游新价值。

Company Profile

Shenzhen Leise Optoelectronics Technology Co., Ltd. (abbreviated as "Leise"), rooted in Shenzhen since 2013, is a national high-tech enterprise specializing in the R&D, production, and sales of cultural tourism night tour lighting solutions, as well as providing a full range of supporting services including design planning, system integration, and commissioning.

Boasting a top-tier domestic R&D team, we deeply engage in core technologies such as laser optics, interactive systems, and intelligent connectivity control. With 5 software copyrights and more than 20 patents, we have built the "719" core product system (7+1 lighting technology products + 9 scenario-based modular products), covering a full range of lighting fixtures and over a thousand sets of scenario solutions. This enables night tour lighting to achieve contextualization, intelligent connectivity, and interactivity.

In terms of services, we adhere to the "713 Service Model" — 7×24-hour after-sales support, 1-hour rapid response, and problem resolution within 3 days. Upholding the core values of "Customer-Centricity, Innovation, Integrity, and Trustworthiness", we strive to create new value for night tour experiences together with our partners.

电话/TEL：0755-25999892 25999786

国内销售热线/Domestic Sales Hotline：400 8338 386

24小时电话/24-hour hotline：+86 17512058000

网址/Web：www.leisor.com  www.ls-laser.cc

邮箱/E-mail:info@ls-laser.cc

工厂地址:深圳市龙岗区南湾街道下李朗社区白李路26号旗丰数字科技园A栋9楼A4区

Factory Address: Area A4, 9th Floor, Building A, Qifeng Digital Science and Technology Park, No. 26 Baili Road, Xialilang Community, Nanwan Sub-district, Longgang District, Shenzhen City