墙面投影解决方案 Facade Projection


设计语言/design language
墙面投影以古建筑、商业街区等建筑立面为视觉载体,在文旅夜游与商业引流场景中,扮演沉浸式体验的核心创造者。借助高清长焦投影、多机融合拼接与动态内容定制技术,它将静态墙面转化为流动的光影画卷,唤醒建筑与空间的夜间生命力,让沉稳的建筑肌理与灵动光影深度对话,重塑空间的视觉层次与情绪氛围。
此外,该技术能显著提升场景辨识度,打造独特记忆点与网红打卡地,吸引人群驻足互动,并自然导流至周边消费,实现从建筑亮化到空间价值激活的跨越。它不仅为运营方带来持续的商业引流与品牌传播效应,更构建起建筑、体验与商业三者相互赋能的价值闭环,让光影艺术赋能空间运营,达成美学与商业的双重升华。
Facade projection takes the building facades of ancient architectures and commercial blocks as visual carriers, and acts as the core creator of immersive experiences in cultural tourism night tours and commercial traffic driving scenarios. By virtue of high-definition telephoto projection, multi-device fusion stitching and dynamic content customization technologies, it transforms static facades into flowing light and shadow scrolls, awakens the nighttime vitality of buildings and spaces, enables in-depth dialogue between composed architectural textures and vivid light and shadow, and reshapes the visual layers and emotional atmosphere of spaces.
In addition, this technology can significantly enhance scene recognition, create unique memory points and internet-famous check-in spots, attract people to stop and interact, and naturally guide traffic to surrounding consumption, realizing the leap from building lighting enhancement to spatial value activation. It not only brings sustainable commercial traffic driving and brand communication effects to operators, but also constructs a mutually empowering value closed loop of architecture, experience and commerce. It empowers spatial operation with light and shadow art, and achieves the dual sublimation of aesthetics and commerce.


应用场景/application scenarios
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文旅夜游:古镇 / 景区古树 / 景观树投影,打造沉浸式打卡点,提升夜间吸引力与二次消费
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商业引流:商圈 / 商场外景观树做动态光影秀,定制品牌内容,聚客并强化商业氛围
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公园亮化:城市核心公园大树植入 3D 光影,随季节 / 节日换画面,打造市民夜间休闲新地标
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文化节庆:非遗节 / 灯会等活动中,以光影讲述文化故事,增强视觉冲击与传播性
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品牌造势:新品发布 / 品牌市集等活动,融入品牌元素,打造话题性沉浸式体验场景
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Cultural Tourism Night Tour: Project onto ancient/landmark landscape trees in ancient towns and scenic areas, create immersive check-in spots, and boost nighttime appeal and secondary consumption.
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Commercial Traffic Driving: Launch dynamic light shows on landscape trees outside business districts and shopping malls, customize brand content to attract crowds and enhance the commercial atmosphere.
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Park Lighting Upgrade: Integrate 3D light effects into large trees in urban core parks, switch visuals by seasons and festivals, and build a new nighttime leisure landmark for citizens.
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Cultural Festivals & Events: Narrate cultural stories through light and shadow at intangible cultural heritage festivals, lantern fairs and other events to strengthen visual impact and communicability.
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Brand Promotion: Incorporate brand elements into light content for new product launches, brand markets and other events to create topical immersive experience scenarios.

标案内容/Proposal Content
一、适用场景:
1、古建筑墙面投影,打造趣味性独特街区
2、适用面积25*15米,立杆6米高,30米外投射,多台融合拼接
1. Application Scenarios:
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Project onto ancient building facades to create a distinctive, playful block atmosphere.
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Applicable area: 25m×15m. Using 6m-high poles for projection from a 30m distance, with multi-device blending and stitching for seamless visuals.
二、设备清单:
灯的型号、数量、配套线材规格全列清,报价一目了然

2.Equipment List:
Including: Lamp models, quantities, and specifications of all required supporting cables; the quotation will be clear and itemized.

三、安装点位距离及灯杆地笼示意图:
每盏灯的点位、固定方式标注明确,施工不踩坑
3.Schematic Diagram of Installation Point Distances and Light Pole Anchor Assembly:
Clearly label the location and mounting method of each light to ensure smooth construction and avoid errors.



四、控制拓扑示意图:
灯具联动逻辑直观呈现
4.Control Topology Schematic Diagram:
The fixture linkage logic is presented intuitively in the diagram.



增值服务/Value-added Services
灵活微调不折腾
若现场环境有偏差,比如步道有障碍物、空间形状不规则,我们就在标案大框架内微调点位或灯具参数,不用推翻重来,省时又省成本。
专业团队,全程保障,后续无忧
我们有从设计到调试的专业团队全程保障:方案确定前,提供实景模拟效果让你直观预判;施工中,基于标案给出专业指导确保方向不偏;装完后,通过专业调试帮你锁定理想效果,全程为项目落地保驾护航。
Flexible Fine-Tuning Without
Flexible Fine-Tuning Without HassleIf there are discrepancies in the on-site environment (e.g., obstacles on footpaths, irregular space shapes), we will fine-tune the installation positions or lamp parameters within the overall framework of the proposal—no need to start over, saving both time and costs.
Professional Team, Full-Process Support, Worry-Free Follow-Up
We have a professional team covering design to commissioning to provide full-process support:
Before finalizing the plan: We offer realistic simulation effects for your intuitive preview.
During construction: We provide professional guidance based on the proposal to keep the project on track.
After installation: We lock in the ideal effect through professional commissioning.We escort the entire project implementation process.



想快速获取适配你场景的标案?更多细分场景的完整标案,可直接点击下方小程序查询
Want to quickly obtain a proposal tailored to your scenario? For complete proposals for more niche scenarios, you can directly click the mini-program above to check.
雷色光电
深圳市雷色光电科技有限公司(简称 “雷色”),2013 年扎根深圳,是国家高新技术企业,专注文旅夜游光影领域的研发、生产、销售,及设计规划、系统集成、调试等整套配套服务。
我们拥有国内顶尖研发团队,深耕激光光学、互动系统、智联控制等核心技术,手握 5 项软著及 20 余项专利,以 “719” 核心产品体系(7+1 光影科技产品 + 9 大情景模块化产品),覆盖全品类光影灯具与千余套情景解决方案,让夜游光影实现情景化、智联化、互动化。
服务上,我们坚守 “713 服务模式”——7×24 小时售后、1 小时快速响应、3 天解决问题,秉持 “客户至上、求变创新、诚实守信” 的核心价值观,与合作伙伴共创夜游新价值。
Company Profile
Shenzhen Leise Optoelectronics Technology Co., Ltd. (abbreviated as "Leise"), rooted in Shenzhen since 2013, is a national high-tech enterprise specializing in the R&D, production, and sales of cultural tourism night tour lighting solutions, as well as providing a full range of supporting services including design planning, system integration, and commissioning.
Boasting a top-tier domestic R&D team, we deeply engage in core technologies such as laser optics, interactive systems, and intelligent connectivity control. With 5 software copyrights and more than 20 patents, we have built the "719" core product system (7+1 lighting technology products + 9 scenario-based modular products), covering a full range of lighting fixtures and over a thousand sets of scenario solutions. This enables night tour lighting to achieve contextualization, intelligent connectivity, and interactivity.
In terms of services, we adhere to the "713 Service Model" — 7×24-hour after-sales support, 1-hour rapid response, and problem resolution within 3 days. Upholding the core values of "Customer-Centricity, Innovation, Integrity, and Trustworthiness", we strive to create new value for night tour experiences together with our partners.

电话/TEL:0755-25999892 25999786
国内销售热线/Domestic Sales Hotline:400 8338 386
24小时电话/24-hour hotline:+86 17512058000
网址/Web:www.leisor.com www.ls-laser.cc
邮箱/E-mail:info@ls-laser.cc
工厂地址:深圳市龙岗区南湾街道下李朗社区白李路26号旗丰数字科技园A栋9楼A4区
Factory Address: Area A4, 9th Floor, Building A, Qifeng Digital Science and Technology Park, No. 26 Baili Road, Xialilang Community, Nanwan Sub-district, Longgang District, Shenzhen City
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